We and selected third parties use cookies or similar technologies for technical purposes and, with your consent, for other purposes as specified in the cookie policy. Denying consent may make related features unavailable.
You can consent to the use of such technologies by using the “Accept” button, by closing this notice, by scrolling this page, by interacting with any link or button outside of this notice or by continuing to browse otherwise.
No items found.

Reflecting on 2023 and Looking Ahead to 2024

Chaz and John, Co-Founders
December 11, 2023

As we approach the end of Roots Automation's fifth year, we wanted to take a moment to reflect on 2023 and offer our thoughts on the year ahead.

(Download the PDF version of this article here)

LLMs, GPT, RAG… oh my!

Coming in just behind ‘Rizz’, the Oxford Dictionary named the word ‘Prompt’ amongst the top four words of 2023, highlighting Generative AI’s impact on the world in 2023.

OpenAI’s launch of ChatGPT in 2022 set the stage for rapid advancements in this field of AI, which now holds the power to change the nature of office-based work and how humanity interacts with knowledge, data, and information.

Facing headwinds from increasing social and financial inflation, talent shortages, and challenged combined ratios, insurance leaders increasingly sought to bring Generative AI tools into claims, underwriting, and insurance operations to augment people, improve document processing, and to better handle highly variable data.

However, many faced challenges around security, privacy or simply becoming versed in this new language well enough to translate the meaning of terms like LLM (Large Language Model), GPT (Generative Pre-Trained Transformer), RAG (Retrieval-Augmented Generation), or even more simply, how a Co-Pilot works.

In 2023, Roots worked alongside insurance leaders, tech teams, advisors, analysts and VCs as a trusted translator between their respective organizations and the world of Generative AI via our Digital Coworkers.

AI-Powered Digital Coworkers, powered by InsurGPTTM

Our AI-powered Digital Coworkers now serve over 25 insurance carriers and 3rd party claims administrators across various underwriting and claims processes and insurance product lines. The value generation for our Customers initially begins with headcount savings but quickly includes revenue growth and reduced claims leakage.

A core capability of our Digital Coworkers has always been their ability to read, extract, and interpret unstructured documents that insurance companies use to transact business. These documents include broker submissions, medical information, and claims correspondence. As the Insurance industry continued to get excited about LLMs, in May, we launched the document reading, extraction, and inferencing capability of our Digital Coworkers, InsurGPTTM, as a standalone product.

InsurGPTTM classifies almost any insurance document and then extracts anywhere from one to several hundred data points out of a document or e-mail without requiring additional training or configuration, at 98%+ accuracy and typically in under a minute.

While Roots Automation has continued to focus on introducing Digital Coworkers into the quote generation process at carriers, the claim setup process at carriers and TPAs, or document indexing across both company types, our customers regularly ask if we’d be willing to implement Digital Coworkers into other use cases across the Insurance value chain.

As a result of this continued ask and the underlying demand, we announced the Roots Autonomous Workforce Platform in November.

The Platform will allow our customers to train Digital Coworkers using simple English speech or text and then deploy their newly trained Digital Coworkers across any Insurance process. This includes reading documents via InsurGPTTM and performing the mouse clicks and keystrokes on top of legacy software that every insurance company has in spades.

Our expertise in building intelligent, AI-powered Digital Coworkers to enable customers to overcome financial, operational, and people challenges positions us as a catalyst for positive change in 2024.

Celebrating our achievements

We proudly report that Roots has capitalized on these opportunities over the past year.

We expanded our customer base by roughly 50% (year on year) and continued to add Digital Coworkers to existing customer operations. Along that journey, Roots doubled its annual recurring revenue (ARR) and maintained a net promoter score (NPS) between 67 and 73, miles above the industry benchmark of 38.

Our brand continues to be recognized as a leading voice for AI in Insurance with 100% YoY increase in website visitors, 20+ byline articles published in major industry and business media, and a very strong LinkedIn engagement rate of 10% (smashing the industry benchmark of 2%).  Guidewire, Forum Ventures, Datos Insights, SONR and many more recognized our thought and product leadership by ranking Roots as a leader (top 5 or better) within their respective market rankings and assessment reports.

Our continued involvement in industry events and grass-roots campaigns, such as 'Celebrating Women in Insurance,' ensures Roots remains deeply connected with the ever-evolving dynamics of the industry and acts as a catalyst for positive change in the areas that matter most.

We further strengthened our team with a variety of industry and technical experts across the insurance and technology industries. These include additions to our leadership team with David Geevaratne, EVP of Sales, and Patrick Bounaix, VP of Engineering.

• David brings proven experience scaling companies at our stage and fresh perspectives on transitioning from selling products - Digital Coworkers – to selling platform – the Roots Platform.

• Patrick, who also came with prior start-up and scaling experience, has continued to professionalize our Engineering department as we transition the underlying technology stack to the platform.

We also welcomed Anand Rao as the company’s first Independent Board Member. Anand is currently a Distinguished Service Professor of Applied Data Science and Artificial Intelligence at Carnegie Mellon University. Prior to his work with CMU, Anand was the Global AI lead at PwC for 13 years.

Our team's hard work and dedication has positioned Roots as a leader in InsurTech, and we are immensely proud of what the team has achieved together and alongside our customers and investors.

Looking to the future with optimism

As we look to 2024, we remain confident in our ability to play a pivotal role in helping leaders across Insurance improve efficiency, customer experience, and business resilience.

2024 will be the year in which we see the rise of the Autonomous Workforce – AI-powered Digital Coworkers trained by subject matter experts across insurance using the World's best programming language – English.

As we look across the Insurance industry, we expect

  1. Augmented Claims Processing. AI will review multimodal claims documents – policies, photos, site assessment reports, and medical records - to determine coverage, tactics, and expedite payouts. This could significantly reduce processing times and improve the customer experience.
  2. Automated risk assessment and policy pricing. AI will quickly analyze vast amounts of data to quickly assess risk and generate quotes in Commercial insurance product lines. This will accelerate the underwriting process.
  3. New types of insurance products. AI will enable insurers to develop and price niche insurance policies for specialized risks (e.g., parametric insurance) that weren't operationally or financially viable before. This opens new revenue opportunities for companies and coverage options for customers.

Digital Coworkers are at the center of these improvements across the Industry. We’ve enabled the humans in insurance to focus on the actions and activities that nurture an insurance company's brand while also helping to improve profitability.

As we continue to capitalize on our position as AI leaders in Insurance, we are working hard to ensure that Digital Coworkers built on the Roots Platform continue to be SAFE, meeting the standards of evolving regulatory environment, and as SMART as the best people working in the Insurance industry, today.

Over the next twelve months, we expect to make large strides toward Artificial General Intelligence for the Insurance industry (AGI for Industry), where Digital Coworkers are as knowledgeable and capable as the 30-year industry veterans who are nearing or have already earned their well-deserved retirements.

We are proud that our team navigated challenges over the past year to position our company for continued leadership, and we are buoyed by the opportunities before us to further our mission to make work more human by continuing to meld machine intelligence with human ingenuity.

To our Team

As 2024 approaches, it's inspiring to acknowledge the talent, problem-solving, and resilience we show each day. Your hard work, commitment, and perseverance are instrumental in building trust with our customers’ line managers and associates, delivering financial and operational security to our customers’ executives, and proving the investment our stakeholders make in Roots Automation. We extend our heartfelt gratitude to each member of the Roots family for your unwavering dedication throughout this challenging year.

To our Customers, Investors & the Friends of Roots

Without your continued partnership and guidance, we wouldn’t get the opportunity to work with great people, solve challenging problems, and continue to foster reverence for the Insurance industry and everything it enables the world to do. Thank you!

As we take a well-deserved holiday break, we wish you and your loved ones a joyous and relaxing holiday. May the new year bring continued success, growth, and prosperity.

Bring on 2024!

Warm regards,

Chaz & John


Roots Automation

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Fusce non convallis mi. Curabitur nec rutrum orci. Etiam vitae diam ut tellus venenatis ultricies. Fusce vitae ipsum sed urna tempor tempor et vitae dui.
Fusce vulputate molestie est

Fusce non convallis mi. Curabitur nec rutrum orci. Etiam vitae diam ut tellus venenatis ultricies. Fusce vitae ipsum sed urna tempor tempor et vitae dui. Aliquam nibh ante, tempus vel ultricies nec, tempus sed felis. Nullam et efficitur velit. Aenean odio nulla, facilisis a commodo eu, suscipit at augue.

Aliquam rutrum dui sapien. Aliquam pulvinar lectus accumsan est dictum, et faucibus justo ornare. Mauris placerat placerat consequat. Donec commodo consectetur nunc, et posuere orci lacinia sed. Duis mollis, eros quis porta laoreet, mi est euismod lectus, vitae volutpat quam enim congue tellus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare laoreet consequat. Integer at accumsan lacus, eget ultricies augue. Vestibulum semper sapien at venenatis pretium. Integer nec iaculis lacus. Sed elit nisi, luctus sit amet vehicula nec, mattis nec purus. Nulla facilisi. Nam ornare in justo eget facilisis.

  • Praesent sit amet lectus quis metus sagittis tempor.
  • Sed mattis ipsum vitae turpis laoreet condimentum
  • Sed orci erat, rhoncus efficitur eros a, sollicitudin commodo tortor
  • Sed accumsan ex viverra est tincidunt bibendum a non nulla curabitur eget ligula mauris
  • Nam ut sagittis velit suspendisse ullamcorper quis lorem vitae hendrerit
  • Vivamus diam orci, dignissim ac nulla hendrerit, porttitor posuere risus

Cras vel leo mattis viverra tellus eget vestibulum est

  1. Praesent sit amet lectus quis metus sagittis tempor.
  2. Sed mattis ipsum vitae turpis laoreet condimentum.
  3. Sed orci erat, rhoncus efficitur eros a, sollicitudin commodo tortor.
  4. Sed accumsan ex viverra est tincidunt bibendum a non nulla curabitur eget ligula mauris.
  5. Curabitur sit amet auctor tellus, at scelerisque sem. In sit amet convallis arcu, id vulputate velit. Proin feugiat interdum nulla, eu malesuada massa commodo quis.
  6. Vivamus diam orci, dignissim ac nulla hendrerit, porttitor posuere risus.

Cras vel leo mattis viverra tellus eget vestibulum est

  • Etiam arcu metus, vestibulum et consequat sit amet, imperdiet at augue donec condimentum risus at consequat sollicitudin.
  • In sit amet nisi vitae odio tristique posuere integer vel magna dignissim, sodales mauris a, tempus odio nullam orci sapien, posuere non posuere et, laoreet vel velit.
  • Quisque eleifend tempor eros aenean et tempus neque nam ut porttitor velit maecenas consectetur, lacus at commodo efficitur, est neque tincidunt leo, et dictum nunc lorem a est.
  • Maecenas viverra turpis vitae eros tempus porttitor nulla tempor nunc eros, eu elementum arcu dapibus a etiam a tristique metus.

Share this post


Let's make work more human, together.
Contact Us