The Nail in the “I Can’t do Automation” Coffin

October 19, 2020

Non-technical individuals often have an innate hesitancy when it comes to the idea of automation. Nearly every business professional will agree that systems, processes, and automations are needed, but the act of creating and maintaining them is a different story. We have found there are two main misconceptions keeping people who need automation the most from giving it a try:

  1. Automation is too complex if you are not technical
  2. The cost is simply too high to even consider


Let us assume for a moment both statements are true. After all, if you talk to a traditional automation vendor or consultant, they will create a comprehensive plan that’s longer than the IRS tax code for a custom-built solution to your problem.
If we want to operate under the assumption neither statements are true, we have to answer the following question:

“What does cost-effective, plug-and-play automation look like?”

And to that question, we come up with the following requirements for a solution:

  1. The automation would be pre-built, not created from scratch, meaning accessibility for anyone and everyone
  2. Business processes change, and the automated systems would adjust accordingly
  3. The tool or platform would require zero technical knowledge or experience, again opening up accessibility


What is the answer to these requirements? Well, the selfish plug is that it looks a lot like Roots Automation’s Digital Coworkers. However, we will take a more objective approach here. First, automation is not the same as intelligent automation. Although the word “intelligent” makes it sound even more complex, AI (artificial intelligence) is built to make our lives easier by learning what we need from the tool.

Automation on its own won’t create value. It does only what we tell it and is incapable of doing more. It means every business change and adjustment needs to be reprogrammed, often requiring a large tech team and an astronomical development bill. Automation that is powered by AI can self-educate and adjust without you touching a button (meaning you can banish that irrational fear of accidentally pressing the wrong button and destroying your entire business as a result).

Now, take a second and imagine you could clone your best employee. When you hired that employee, they likely took just a few days or weeks to ramp up, required little to no IT support whatsoever, and they learned the job through their own effort, in large part. That’s the difference between a Digital Coworker and a simple automation.

Digital Coworkers are automated, self-learning bots that know how to read, understand contextual cues, and make decisions based on data. They plug into the same programs and tools your team uses with nothing more than a username and password. The bot is able to work with your team and even communicate directly with its colleagues, just like… well… a true coworker.

Instead of hiring more manpower to do computer work, you can “hire” a Digital Coworker that executes tasks 4-8x faster than your human workforce alone. Although AI and automation will never replace people entirely, it certainly will enable every person on your team to focus on what is most important and strategic for your organization.

Instead of shooting down automation, look for Digital Coworkers to make your business more efficient and profitable.

Reach out to us today to learn more: info@rootsautomation.com

Demo a Digital Coworker On-Demand

Artificial Intelligence and automation can be difficult to conceptualize.

Access our on-demand demo and watch as a Digital Coworker learns to underwrite an insurance policy, eventually reaching a 95% straight-through processing rate.
Take me to the on-demand demo
Could automation protect company culture and productivity?
Read More >
Why Automation is the Future of Open Enrollment in US Healthcare
Read More >
Balancing Employee Engagement and Digital Disruption with RPA
Read More >

Subscribe to our blog

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.